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  • New Brand Launch MAIWE

September 06, 2021

Love at first sight! 

Sometimes we just fall in love with brands at the opening of the first product we receive. That's the case with MAIWE, our first Belgian (this is another reason for sheer excitement for us) brand!  This natural care line created in Antwerp by Maayke Ruyffelaere uses pure wild harvested rosehip oil sourced from the heart of the Andes forest in Chile. You can directly spot a high grade rosehip oil by the intensity of its deep orange color and its smell. Our founder Lynn was instantly sold when she tried MAIWE Rosehip Oil Serum for the first time. 

An Inspiring Story...

We like to think of the MAIWE label as a flowery bridge between Belgium and Chile which started with Maayke's infatuation with the unique virtues of wild harvested rosehip she first discovered along the shores of the mystic lake Mahue (Maiwe) in south of Chile. Originally from Ghent, Maayke, lived for five years in Chile in the heart of the Andes region. As soon as she set foot among these rocky mountains, she has been instantly drawn to the fascinating nature and wild plants of the region and particularly lake Maiwe nested between volcanoes and ancient forests where rosehips thrive in a unique natural habitat. A bio-engineer by education, she decided to bring back her new found passion for wild plants and combined her scientific knowledge to create a pure, effective skincare brand: MAIWE. 

"Not All Oils Are Created Equally"

Rosehip oil is already famous around the world for its incredible skin benefits, however, from having tested so many oils, we know that not all oils are created equally! The quality of the oil is highly affected by its sourcing location, extraction method etc. For MAIWE, their high grade rosehip oil is sourced exclusively from wild harvested flowers in Chile according to a particular know-how and during the autumn season; it's called wild picking which is a process naturally sustainable led by a local community of women. The rosehips are picked by hand in their natural environment, then the seeds are cold pressed in small quantities combining a method of CO2 extraction of both the seed and the fruit. This process is critical to preserve all the virtues and vitamins of the oil. The raw ingredient are then shipped to Belgium where they are formulated and packaged in collaboration with a highly specialized laboratory. 


Rosehip Oil skin benefits  and the MAIWE collection  

Rosehip oil is composed of important vitamins for the skin  (Vitamins A, C, B1, B2, B3, E and K) and fatty acids. It is known for its skin regenerative benefits. It hydrates, helps boosting skin radiance, reducing breakouts, fading away scars and acne scars. It is one of clean beauty favorite natural ingredients which you will often find in many of the natural skincare formulations thanks to its multitasking properties. You will find the highest grade Rosehip Oil formulated into MAIWE skincare range. Discover the full collection below: 

Rosehip Oil Serum

A unique selection of organic rosehip extracts and oils come together in this youth-preserving serum rich in vitamin A and C and essential fatty acids that will boost collagen formation, moisturize and naturally exfoliate your skin while reducing sun damage, scars, fine lines and acne..

Balancing Facial Cream

This Balancing Facial Cream with organic rosehip seed extract and natural actives such as hyaluronic acid, squalane and prebiotics will protect your skin, restore its natural barrier and provide intense hydration. Your skin will feel soft and nourished. The fragrance-free formula is suitable for sensitive skin. Rich in provitamin A, vitamin E and essential fatty acids.

Nourishing Cleansing Oil

This Nourishing Cleansing Oil with organic coldpressed rosehip seed oil, organic extracts of rosehip and pomegranate, sweet almond, grape seed, macadamia and moringa oil will gently purify your skin, remove make-up, and clear impurities. It will leave your skin feeling smooth, clean, and nourished. The fragrance-free formula is suitable for sensitive skin. Rich in provitamin A, vitamin E and essential fatty acids.


Purifying Cream Cleanser


This Purifying Cream Cleanser with organic rosehip extract, wild chamomile, squalane and AHAs will gently yet thoroughly cleanse your skin, without stripping it. It will leave your skin purified, feeling soft and supple. The fragrance-free formula is suitable for sensitive skin. Rich in provitamin A, vitamin E and essential fatty acids.