Miami-based makeup artist, Valerie Giraud, wanted makeup that was cruelty-free and gentle on the skin. In 2010, she founded Antonym Cosmetics, a brand of non allergenic, clean, organic, and highly pigmented makeup products that have been seen on Robin Wright, Keira Knightley and Felicity Jones, to name a few. Your skin deserves natural ingredients, but not at the expense of getting the look you want. Until recently, opting for natural makeup meant putting up with subpar results. Clean makeup equaled poor pigmentation and colour payoff. The function and the formulation were not in sync. To bridge that gap, Antonym Beauty created, a natural makeup line that provides professional-level performance without compromising the integrity of the makeup ingredients. We call it gentle face fashion, a philosophy based on gentle ingredients and high performance. Consumers, top makeup artists, celebrities, and the media have embraced our philosophy, and Antonym has become their go-to high performance clean makeup brand.