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Founded by Michele Scott-Lynch, Bouclème, is a brand built on her search to embrace and nourish her curls, without using all of the silicone-based products that are generally on the market. Lynch’s love of curls led her to create clean haircare products that are high-performing, use sustainably sourced ingredients and are cruelty-free. The brand’s is also packaging is entirely recyclable and the ingredients are biodegradable.