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“The ultimate intersection of art, ethics, and natural science…”
Similarly to other clean beauty brand founders, New Zealander Amsterdam-based winemaker, Frances Shoemack, founded Abel out of necessity and the desire to find clean, long-lasting natural perfumes. She joined forces with Master Perfumer, Isaac Sinclair, in 2012 to create a natural, unisex fragrance brand without compromising on ingredients, luxuriousness or aesthetics. Abel Odor creates unisex fragrances that transform into something distinctive on your skin using only 100% natural ingredients. Perfumes are very subjective; it all depends on how you wear it and how the fragrance reacts with your individual body chemistry. It is the simplest form of self-expression.
Since Abel Odor only uses natural, plant-based ingredients, their fragrances are also vegan. Keeping away from ingredients that are bad for you and the environment, Abel is all about transparency in the fragrance industry and shares the complete ingredient list for each perfume, which is unusual in traditional perfume.