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“The ultimate intersection of art, ethics, and natural science…”
Similarly to other clean beauty brand founders, New Zealander Amsterdam-based winemaker, Frances Shoemack, founded Abel out of necessity and the desire to find clean, long-lasting natural perfumes. She joined forces with Master Perfumer, Isaac Sinclair, in 2012 to create a natural, unisex fragrance brand without compromising on ingredients, luxuriousness or aesthetics.