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Abel Odor

“The ultimate intersection of art, ethics and natural science…”

Like many other clean brand founders, New Zealander winemaker in Amsterdam, Frances Shoemack, founded Abel out of the necessity of finding clean, effective and enjoyable natural perfumes. Shoemack was inspired by Master Perfumer, Isaac Sinclair, comparing the similarities between making wine and perfume. The two joined forces in 2012 to create a unisex fragrance brand with beautiful natural perfumes, without compromising on ethics or aesthetics.