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For centuries in the amazon, women from the Quechua-Shuar tribes travelled deep into the amazon forest to follow a beauty ritual and prepare a highly potent, restorative oil they call Rahua (pronounced Ra-Wa)- believing it to be the secret to their thick, flowing and lustrously shiny hair. 

In the 1990’s these women shared Rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent. Intrigued, Lliguin studied Rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Hair color remained vibrantly true and shiny. Long hair became super healthy and irritated scalps were calmed under Rahua’s soothing care. Based in New York City, Lliguin and his wife Anna Ayers founded Amazon Beauty and Rahua its premier hair care brand.