“Basically, we do the research so you don’t have to. We know it’s possible to create vibrant shades using hydrating formulas, safe synthetics, natural and organic botanicals so you can naturally highlight what makes you, you” – Sasha Plavsic
They said it couldn't be done: a clean make-up brand that doesn't skimp on colour, texture, or longevity. Despite Ilia's rapid growth over the last decade, their core values have remained consistent: simple products with exceptional results. It's now up to you to fall in love with the Limitless Lash Mascara or the True Skin Foundation Serum, two cult products that should not be overlooked.